Pretty People Painter 👩🎨 💄 Beauty expert represented by @judycaseyinc Co-founder of @themakeupstandard
Outreach This Creator For FreeReaching 9.8K followers on Instagram, Mary Irwin is a Beauty brand. Its posts sit across beauty and tech. The account has published 1,607 posts, currently around 2 posts a week. Engagement runs at 0.5%, or about 45 likes and 4 comments per post.
Marymakeup operates a Beauty account on Instagram, pairing 9.8K followers with 1,607 posts.
Marymakeup records a 0.5% engagement rate, in the bottom quarter (median: 3.02%) for the 4,078 Beauty accounts with 1K–10K followers tracked in the InstME index.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Marymakeup currently publishes about one post per week.
Estimated sponsored-post value
$34–$64
Based on 9.8K followers and a 0.5% engagement rate, a single sponsored post by Marymakeup is worth an estimated $34–$64. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Marymakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 3.02% |
| Average likes | 45 | 79 |
| Average comments | 4 | 9 |
| Posts per week | 1.67 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Mary Irwin is a beauty brand on Instagram, with 9.8K followers.
Mary Irwin posts on Instagram as @marymakeup.
Mary Irwin has 9,777 followers on Instagram (9.8K) as of Jul 12, 2026.
Mary Irwin's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Mary Irwin average 45 likes and 4 comments.
Mary Irwin posts about 2 times per week on average.
Mary Irwin is registered as a business account on Instagram.
Mary Irwin is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,607 posts.
A sponsored post from Mary Irwin is estimated at $34 to $64. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,607
Avg Comments
4
Engagement
7.94%
