The Makeup Standard is setting the highest standards in sanitation for makeup artists in collaboration with the NSVD.
Outreach This Creator For FreeThe Makeup Standard is a Beauty creator on Instagram, tracked in the InstME index with 2.9K followers. Its posts sit across beauty and education. To date The Makeup Standard has posted 26 times, currently less than one post a week. Engagement runs at 2.22%, or about 61 likes and 2 comments per post.
The Beauty account Themakeupstandard has posted 26 times on Instagram and drawn 2.9K followers.
Among 4,078 Beauty accounts with 1K–10K followers in the InstME index, Themakeupstandard's 2.22% engagement rate comes in below the median of 3.02%.
Followers weigh in with a comment about every 25 likes, a healthy amount of conversation.
Lately Themakeupstandard has been publishing less than one post per week.
Audience-quality analysis puts Themakeupstandard at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 6 others against 2.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$22–$41
Based on 2.9K followers and a 2.22% engagement rate, a single sponsored post by Themakeupstandard is worth an estimated $22–$41. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Themakeupstandard | Cohort median |
|---|---|---|
| Engagement rate | 2.22% | 3.02% |
| Average likes | 61 | 79 |
| Average comments | 2 | 9 |
| Posts per week | 0.56 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
The Makeup Standard is a beauty creator on Instagram, with 2.9K followers.
The Makeup Standard posts on Instagram as @themakeupstandard.
The Makeup Standard has 2,871 followers on Instagram (2.9K) as of Aug 27, 2026.
The Makeup Standard's engagement rate is 2.22%, calculated from average likes and comments per post relative to followers. That is below the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by The Makeup Standard average 61 likes and 2 comments.
The Makeup Standard posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Makeup Standard's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Makeup Standard is registered as a creator account on Instagram.
Total Posts
26
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Education
Engagement
9.92%
The Makeup Standard is categorized as a beauty and education account in the InstME index, based on the profile's bio and Instagram category across 26 posts.
A sponsored post from The Makeup Standard is estimated at $22 to $41. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
