Journalist, ex-NY Times, team @bittmanproject + + + “Food with Mark Bittman” podcast, Grandpa! Account run by team mb.
Reaching 173.9K followers on Instagram, Mark Bittman is a verified Food creator. The account has published 1,802 posts, currently less than one post a week. Typical posts draw 823 likes and 27 comments, putting engagement at 0.49%.
Markbittman shows up in the InstME index as a Food account, 173.9K followers, 1,802 posts.
For Food accounts with 100K–1M followers, Markbittman's 0.49% engagement rate is below the median of 0.74%, a read from 1,551 accounts in the InstME index.
At one comment per 30 likes, the ratio points to a healthy amount of conversation.
Markbittman's recent cadence works out to less than one post per week.
Markbittman scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Markbittman follows only 761 accounts while being followed by 173.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$610–$1,100
Based on 173.9K followers and a 0.49% engagement rate, a single sponsored post by Markbittman is worth an estimated $610–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Markbittman | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 0.74% |
| Average likes | 823 | 1,665 |
| Average comments | 27 | 54 |
| Posts per week | 0.08 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Mark Bittman is a verified food creator on Instagram, with 173.9K followers.
Mark Bittman posts on Instagram as @markbittman.
Mark Bittman has 173,894 followers on Instagram (173.9K) as of Sep 6, 2026.
Mark Bittman's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Mark Bittman average 823 likes and 27 comments.
Mark Bittman posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Mark Bittman's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Mark Bittman is registered as a creator account on Instagram and is verified.
Mark Bittman is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,802 posts.
Total Posts
1,802
Avg Comments
27
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.14%
Yes. Mark Bittman carries the blue verified badge on Instagram.
A sponsored post from Mark Bittman is estimated at $610 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
