Food is everything. A publication from the @markbittman team. (Be sure to also check out , our “sister” enterprise!)
Followers
24.7K
Following
495
Total Posts
Engagement Rate
0.86%
Avg Likes
208
Avg Comments
Reaching 24.7K followers on Instagram, The Bittman Project is a verified Food brand. Its posts sit across food and pets. To date The Bittman Project has posted 928 times, currently around 3 posts a week. Typical posts draw 208 likes and 5 comments, putting engagement at 0.86%.
On Instagram, Bittmanproject runs a Food account that has published 928 posts and gathered 24.7K followers.
Bittmanproject has an engagement rate of 0.86%, which is above the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
For roughly every 41 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Bittmanproject has published about 3 posts per week.
InstME's audience-quality checks score Bittmanproject at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$87–$160
Based on 24.7K followers and a 0.86% engagement rate, a single sponsored post by Bittmanproject is worth an estimated $87–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bittmanproject | Cohort median |
|---|---|---|
| Engagement rate | 0.86% | 0.75% |
| Average likes | 208 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 3.01 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Bittman Project is a verified food brand on Instagram, with 24.7K followers.
The Bittman Project posts on Instagram as @bittmanproject.
The Bittman Project has 24,736 followers on Instagram (24.7K) as of Apr 27, 2026.
The Bittman Project's engagement rate is 0.86%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Bittman Project average 208 likes and 5 comments.
The Bittman Project posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Bittman Project's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Bittman Project is registered as a business account on Instagram and is verified.
928
5
Posts / Week
3.01
Growth Score
17.2 / 100
ER Rank
42th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Pets
Engagement
0.12%
The Bittman Project is categorized as a food and pets account in the InstME index, based on the profile's bio and Instagram category across 928 posts.
Yes. The Bittman Project carries the blue verified badge on Instagram.
A sponsored post from The Bittman Project is estimated at $87 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
