Followers
15M
Following
286
Total Posts
Engagement Rate
0.84%
Avg Likes
122,911
Avg Comments
On Instagram, Mariah Carey is a verified Music brand with an audience of 15M. Content spans music and automotive. To date Mariah Carey has posted 3,084 times, currently around 2 posts a week. Engagement runs at 0.84%, or about 122,911 likes and 3,391 comments per post.
Mariahcarey shows up in the InstME index as a Music account, 15M followers, 3,084 posts.
Mariahcarey has an engagement rate of 0.84%, which is below the median of 1.04% for Music accounts with over 1M followers, based on 1,001 accounts in the InstME index.
The audience comments once per 36 likes on average, a healthy amount of conversation.
On average, Mariahcarey's video content earns 123.9K views.
Mariahcarey's recent cadence works out to about one post per week.
Mariahcarey follows only 286 accounts while being followed by 15M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$53,000–$98,000
Based on 15M followers and a 0.84% engagement rate, a single sponsored post by Mariahcarey is worth an estimated $53,000–$98,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Automotive
| Metric | Mariahcarey | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.04% |
| Average likes | 122,911 | 25,754 |
| Average comments | 3,391 | 441 |
| Posts per week | 1.5 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Mariah Carey is a verified music brand on Instagram, with 15M followers.
Mariah Carey posts on Instagram as @mariahcarey.
Mariah Carey has 15,000,000 followers on Instagram (15M) as of Apr 9, 2026.
Mariah Carey's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Mariah Carey average 122,911 likes and 3,391 comments.
Mariah Carey posts about 2 times per week on average.
Mariah Carey is registered as a business account on Instagram and is verified.
Mariah Carey is categorized as a music and automotive account in the InstME index, based on the profile's bio and Instagram category across 3,084 posts.
Yes. Mariah Carey carries the blue verified badge on Instagram.
3,084
3,391
Avg Views
123,865
Posts / Week
1.5
Growth Score
16.8 / 100
Engagement
0.5%
A sponsored post from Mariah Carey is estimated at $53,000 to $98,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
