5IVE OUT NOW 5️⃣ Listen Now & see me on tour ⬇️ Global Ambassador @stake | DAVIDO Inquiries:
Followers
31.5M
Following
2.6K
Total Posts
Engagement Rate
0.64%
Avg Likes
191,714
Avg Comments
Davido is a verified Music brand on Instagram based in Nigeria, tracked in the InstME index with 31.5M followers. The account has published 495 posts, currently less than one post a week. Typical posts draw 191,714 likes and 9,612 comments, putting engagement at 0.64%.
Davido is a Music account whose 495 posts have grown a following of 31.5M on Instagram.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Davido's 0.64% engagement rate is below the median of 1.04%.
Roughly one in 20 likes comes with a comment, an unusually discussion-heavy audience.
Video content from Davido draws about 544.8K views.
Posting frequency for Davido sits at less than one post per week.
On audience quality, Davido lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 31.5M followers but only 2,605 accounts followed back, Davido shows the ratio of a well-established account.
Estimated sponsored-post value
$110,000–$200,000
Based on 31.5M followers and a 0.64% engagement rate, a single sponsored post by Davido is worth an estimated $110,000–$200,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Davido | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 1.04% |
| Average likes | 191,714 | 25,754 |
| Average comments | 9,612 | 441 |
| Posts per week | 0.29 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Davido | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.64% |
| Average likes | 191,714 | 18,317 |
| Average comments | 9,612 | 482 |
| Posts per week | 0.29 | 0.74 |
Median values from 95 accounts in Nigeria with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 30, 2026
Davido is a verified music brand based in Nigeria on Instagram, with 31.5M followers.
Davido has 31,520,475 followers on Instagram (31.5M) as of Mar 30, 2026.
Davido's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Davido average 191,714 likes and 9,612 comments.
Davido posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Davido's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Davido is registered as a business account on Instagram and is verified.
Davido is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 495 posts.
Davido's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
495
9,612
Avg Views
544,832
Posts / Week
0.29
Growth Score
12.8 / 100
More men than women · mostly 16–30
Typical for Music creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
0.13%
Yes. Davido carries the blue verified badge on Instagram.
A sponsored post from Davido is estimated at $110,000 to $200,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
