New album Dinner Party out June 5th
Outreach This Creator For FreeFollowers
33.5M
Following
1.2K
Total Posts
Engagement Rate
1.08%
Avg Likes
359,276
Avg Comments
On Instagram, Niall Horan is a verified business account with an audience of 33.5M. To date Niall Horan has posted 1,591 times, currently around 2 posts a week. Engagement runs at 1.08%, or about 359,276 likes and 3,644 comments per post.
Tracked in the InstME index, Niallhoran is a business account with 33.5M followers and a back catalogue of 1,591 posts.
Typical engagement for Niallhoran runs to 359,276 likes and 3,644 comments a post, one interaction per 92 followers.
The audience comments once per 99 likes on average, an audience that mostly engages through likes.
Niallhoran keeps a posting cadence of about 2 posts per week.
Quality checks give Niallhoran 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Niallhoran keeps its following list short (1,171) relative to 33.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$130,000–$230,000
Based on 33.5M followers and a 1.08% engagement rate, a single sponsored post by Niallhoran is worth an estimated $130,000–$230,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Niallhoran | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 1.02% |
| Average likes | 359,276 | 25,711 |
| Average comments | 3,644 | 376 |
| Posts per week | 2.33 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Niall Horan is a verified Instagram brand on Instagram, with 33.5M followers.
Niall Horan posts on Instagram as @niallhoran.
Niall Horan has 33,470,809 followers on Instagram (33.5M) as of Apr 27, 2026.
Niall Horan's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers.
Posts by Niall Horan average 359,276 likes and 3,644 comments.
Niall Horan posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Niall Horan's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Niall Horan is registered as a business account on Instagram and is verified.
Yes. Niall Horan carries the blue verified badge on Instagram.
1,591
3,644
Posts / Week
2.33
Growth Score
21.6 / 100
Audience Score
100 / 100
Engagement
0.78%
A sponsored post from Niall Horan is estimated at $130,000 to $230,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
