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Followers
154.8K
Following
1.3K
Total Posts
Engagement Rate
0.2%
Avg Likes
279
Avg Comments
Mally Beauty is a verified Beauty brand. The account has built 154.8K followers on Instagram. Its posts sit across beauty and fashion. Mally Beauty has shared 7,457 posts to date, currently less than one post a week. Typical posts draw 279 likes and 37 comments, putting engagement at 0.2%.
The Beauty account Mallybeauty has posted 7,457 times on Instagram and drawn 154.8K followers.
Mallybeauty's 0.2% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Mallybeauty maintains a rhythm of less than one post per week.
The account follows just 1,314 others against 154.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$540–$1,000
Based on 154.8K followers and a 0.2% engagement rate, a single sponsored post by Mallybeauty is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Fashion
| Metric | Mallybeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.47% |
| Average likes | 279 | 1,059 |
| Average comments | 37 | 46 |
| Posts per week | 0.52 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mally Beauty is a verified beauty brand on Instagram, with 154.8K followers.
Mally Beauty posts on Instagram as @mallybeauty.
Mally Beauty has 154,809 followers on Instagram (154.8K) as of Jul 15, 2026.
Mally Beauty's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Mally Beauty average 279 likes and 37 comments.
Mally Beauty posts less than once a week on average.
Mally Beauty is registered as a business account on Instagram and is verified.
Mally Beauty is categorized as a beauty and fashion account in the InstME index, based on the profile's bio and Instagram category across 7,457 posts.
Yes. Mally Beauty carries the blue verified badge on Instagram.
7,457
37
Posts / Week
0.52
Growth Score
4 / 100
Follower Ratio
117.8×
Engagement
0.07%
A sponsored post from Mally Beauty is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
