Zela runs a verified Beauty creator account based in Philippines with 5.6K followers on Instagram. Its posts sit across beauty and music. Zela has shared 272 posts to date, currently less than one post a week. Engagement runs at 33.98%, or about 1,894 likes and 21 comments per post.
The Beauty account Makeupby_zela has posted 272 times on Instagram and drawn 5.6K followers.
Makeupby_zela's 33.98% engagement rate is in the top quarter (median: 3.02%) among Beauty accounts with 1K–10K followers, measured across 4,078 accounts in the InstME index.
Followers weigh in with a comment about every 89 likes, an audience that mostly engages through likes.
Lately Makeupby_zela has been publishing less than one post per week.
At 100/100 on audience quality, Makeupby_zela carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$79–$150
Based on 5.6K followers and a 33.98% engagement rate, a single sponsored post by Makeupby_zela is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Makeupby_zela | Cohort median |
|---|---|---|
| Engagement rate | 33.98% | 3.02% |
| Average likes | 1,894 | 79 |
| Average comments | 21 | 9 |
| Posts per week | 0.52 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Makeupby_zela | Cohort median |
|---|---|---|
| Engagement rate | 33.98% | 5.16% |
| Average likes | 1,894 | 134 |
| Average comments | 21 | 12 |
| Posts per week | 0.52 | 0.25 |
Median values from 621 accounts in Philippines with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
Zela is a verified beauty creator based in Philippines on Instagram, with 5.6K followers.
Zela posts on Instagram as @makeupby_zela.
Zela has 5,637 followers on Instagram (5.6K) as of Sep 22, 2026.
Zela's engagement rate is 33.98%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Zela average 1,894 likes and 21 comments.
Zela posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Zela's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zela is registered as a creator account on Instagram and is verified.
Total Posts
272
Avg Comments
21
Predominantly women · mostly 18–34
Typical for Beauty creators in Philippines, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
Engagement
0.13%
Zela is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 272 posts.
Zela's profile places the account in Philippines. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Zela carries the blue verified badge on Instagram.
A sponsored post from Zela is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
