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Makeup runs a verified Beauty brand account with 160.6K followers on Instagram. Its posts sit across beauty and business. Makeup has shared 5,045 posts to date, currently around 56 posts a week. Posts average 103 likes and 0 comments, an engagement rate of 0.06%.
Makeup is a Beauty account on Instagram with 160.6K followers and 5,045 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Makeup posts a 0.06% engagement rate that is in the bottom quarter (median: 0.47%).
Followers weigh in with a comment about every 603 likes, an audience that mostly engages through likes.
Lately Makeup has been publishing about 56 posts per week, more than one per day.
At 76/100 on audience quality, Makeup carries an estimated 20% low-quality or inactive followers, a solid result.
With 160.6K followers but only 276 accounts followed back, Makeup shows the ratio of a well-established account.
Estimated sponsored-post value
$560–$1,000
Based on 160.6K followers and a 0.06% engagement rate, a single sponsored post by Makeup is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Makeup | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 103 | 1,059 |
| Average comments | 0 | 46 |
| Posts per week | 55.71 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Makeup is a verified beauty brand on Instagram, with 160.6K followers.
Makeup has 160,592 followers on Instagram (160.6K) as of Jul 15, 2026.
Makeup's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Makeup average 103 likes and 0 comments.
Makeup posts about 56 times per week on average.
InstME's audience-quality analysis estimates about 20% of Makeup's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Makeup is registered as a business account on Instagram and is verified.
Makeup is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 5,045 posts.
Yes. Makeup carries the blue verified badge on Instagram.
Total Posts
5,045
Avg Comments
0
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
Engagement
8.28%
A sponsored post from Makeup is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
