Your #1 source for makeup tips, tricks, and hacks!💄 📧 By:
Followers
160.6K
Following
276
Total Posts
Engagement Rate
0.06%
Avg Likes
103
Avg Comments
Makeup runs a verified Beauty brand account with 160.6K followers on Instagram. Its posts sit across beauty and business. Makeup has shared 5,045 posts to date, currently around 56 posts a week. Posts average 103 likes and 0 comments, an engagement rate of 0.06%.
Makeup is a Beauty account on Instagram with 160.6K followers and 5,045 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Makeup posts a 0.06% engagement rate that is in the bottom quarter (median: 0.47%).
Followers weigh in with a comment about every 603 likes, an audience that mostly engages through likes.
Lately Makeup has been publishing about 56 posts per week, more than one per day.
At 76/100 on audience quality, Makeup carries an estimated 20% low-quality or inactive followers, a solid result.
With 160.6K followers but only 276 accounts followed back, Makeup shows the ratio of a well-established account.
Estimated sponsored-post value
$560–$1,000
Based on 160.6K followers and a 0.06% engagement rate, a single sponsored post by Makeup is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Makeup | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 103 | 1,059 |
| Average comments | 0 | 46 |
| Posts per week | 55.71 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Makeup is a verified beauty brand on Instagram, with 160.6K followers.
Makeup has 160,592 followers on Instagram (160.6K) as of Jul 15, 2026.
Makeup's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Makeup average 103 likes and 0 comments.
Makeup posts about 56 times per week on average.
InstME's audience-quality analysis estimates about 20% of Makeup's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Makeup is registered as a business account on Instagram and is verified.
Makeup is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 5,045 posts.
Yes. Makeup carries the blue verified badge on Instagram.
5,045
0
Posts / Week
55.71
Growth Score
1.2 / 100
ER Rank
8th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
Engagement
0.39%
A sponsored post from Makeup is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
