The cookware chefs actually use. - Made in the US, Europe and Japan | Fourth-generation family business | For those who cook to live and live to cook
Followers
403.3K
Following
2.1K
Total Posts
Engagement Rate
0.26%
Avg Likes
1,031
Avg Comments
Made In is a verified Food brand based in Japan, with 403.3K followers on Instagram. Its posts sit across food and parenting. The account has published 2,076 posts, currently around 6 posts a week. Typical posts draw 1,031 likes and 15 comments, putting engagement at 0.26%.
Madein's Instagram presence spans 2,076 posts and 403.3K followers, profiling it as a Food account.
Madein has an engagement rate of 0.26%, which is below the median of 0.74% for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
Followers leave about one comment for every 67 likes, an audience that mostly engages through likes.
On average, Madein's video content earns 8.6K views.
Over recent weeks, Madein has published about 6 posts per week.
Madein follows only 2,108 accounts while being followed by 403.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,600
Based on 403.3K followers and a 0.26% engagement rate, a single sponsored post by Madein is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Japan, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Madein | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.74% |
| Average likes | 1,031 | 1,665 |
| Average comments | 15 | 54 |
| Posts per week | 5.6 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Madein | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.25% |
| Average likes | 1,031 | 3,244 |
| Average comments | 15 | 37 |
| Posts per week | 5.6 | 0.8 |
Median values from 245 accounts in Japan with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Made In is a verified food brand based in Japan on Instagram, with 403.3K followers.
Made In posts on Instagram as @madein.
Made In has 403,296 followers on Instagram (403.3K) as of Apr 5, 2026.
Made In's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Made In average 1,031 likes and 15 comments.
Made In posts about 6 times per week on average.
Made In is registered as a business account on Instagram and is verified.
Made In is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,076 posts.
Made In's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,076
15
Avg Views
8,551
Posts / Week
5.6
Growth Score
5.2 / 100
Engagement
0.21%
Yes. Made In carries the blue verified badge on Instagram.
A sponsored post from Made In is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
