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26.3M
Following
256
Total Posts
Engagement Rate
3.4%
Avg Likes
859,615
Avg Comments
Liam Payne is a verified Instagram creator, with 26.3M followers on Instagram. To date Liam Payne has posted 21 times, currently less than one post a week. Engagement runs at 3.4%, or about 859,615 likes and 35,463 comments per post.
With 26.3M followers across 21 posts, Liampayne is one of the creator accounts tracked in the InstME index.
Typical engagement for Liampayne runs to 859,615 likes and 35,463 comments a post, one interaction per 29 followers.
The audience comments once per 24 likes on average, a healthy amount of conversation.
Liampayne's recent cadence works out to less than one post per week.
Liampayne keeps its following list short (256) relative to 26.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$310,000–$580,000
Based on 26.3M followers and a 3.4% engagement rate, a single sponsored post by Liampayne is worth an estimated $310,000–$580,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Liampayne | Cohort median |
|---|---|---|
| Engagement rate | 3.4% | 1.02% |
| Average likes | 859,615 | 25,711 |
| Average comments | 35,463 | 376 |
| Posts per week | 0.88 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Liam Payne is a verified Instagram creator on Instagram, with 26.3M followers.
Liam Payne posts on Instagram as @liampayne.
Liam Payne has 26,332,469 followers on Instagram (26.3M) as of Jul 15, 2026.
Liam Payne's engagement rate is 3.4%, calculated from average likes and comments per post relative to followers.
Posts by Liam Payne average 859,615 likes and 35,463 comments.
Liam Payne posts less than once a week on average.
Liam Payne is registered as a creator account on Instagram and is verified.
Yes. Liam Payne carries the blue verified badge on Instagram.
A sponsored post from Liam Payne is estimated at $310,000 to $580,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
21
35,463
Posts / Week
0.88
Growth Score
68 / 100
Follower Ratio
102861.2×
Engagement
1.77%
