Followers
9.4M
Following
1.7K
Total Posts
Engagement Rate
6.66%
Avg Likes
626,571
Avg Comments
Reaching 9.4M followers on Instagram, Laufey is a verified business account. The account has published 1,054 posts, currently around 2 posts a week. Engagement runs at 6.66%, or about 626,571 likes and 1,431 comments per post.
Laufey shows up in the InstME index as a business account, 9.4M followers, 1,054 posts.
A typical post by Laufey collects about 626,571 likes and 1,431 comments, roughly one interaction for every 15 followers.
The audience comments once per 438 likes on average, an audience that mostly engages through likes.
Over recent weeks, Laufey has published about 2 posts per week.
Laufey follows only 1,741 accounts while being followed by 9.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$130,000–$250,000
Based on 9.4M followers and a 6.66% engagement rate, a single sponsored post by Laufey is worth an estimated $130,000–$250,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Laufey | Cohort median |
|---|---|---|
| Engagement rate | 6.66% | 1.02% |
| Average likes | 626,571 | 25,711 |
| Average comments | 1,431 | 376 |
| Posts per week | 2.34 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Laufey is a verified Instagram brand on Instagram, with 9.4M followers.
Laufey has 9,423,659 followers on Instagram (9.4M) as of Jul 9, 2026.
Laufey's engagement rate is 6.66%, calculated from average likes and comments per post relative to followers.
Posts by Laufey average 626,571 likes and 1,431 comments.
Laufey posts about 2 times per week on average.
Laufey is registered as a business account on Instagram and is verified.
Yes. Laufey carries the blue verified badge on Instagram.
A sponsored post from Laufey is estimated at $130,000 to $250,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,054
1,431
Posts / Week
2.34
Growth Score
100 / 100
Follower Ratio
5412.8×
Engagement
11.26%