Followers
23.2M
Following
220
Total Posts
Engagement Rate
1.59%
Avg Likes
365,097
Avg Comments
Lil Baby is a verified Music brand. The account has built 23.2M followers on Instagram. To date Lil Baby has posted 54 times, currently around 1 post a week. Typical posts draw 365,097 likes and 4,269 comments, putting engagement at 1.59%.
Counting 23.2M followers and 54 posts, Lilbaby sits in the InstME index as a Music account.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Lilbaby's 1.59% engagement rate is above the median of 1.04%.
The comment-to-like ratio works out to one comment per 86 likes, pointing to an audience that mostly engages through likes.
Video content from Lilbaby draws about 223.7K views.
Lilbaby's output runs to about one post per week.
With 23.2M followers but only 220 accounts followed back, Lilbaby shows the ratio of a well-established account.
Estimated sponsored-post value
$130,000–$240,000
Based on 23.2M followers and a 1.59% engagement rate, a single sponsored post by Lilbaby is worth an estimated $130,000–$240,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Lilbaby | Cohort median |
|---|---|---|
| Engagement rate | 1.59% | 1.04% |
| Average likes | 365,097 | 25,754 |
| Average comments | 4,269 | 441 |
| Posts per week | 1.3 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Lil Baby is a verified music brand on Instagram, with 23.2M followers.
Lil Baby posts on Instagram as @lilbaby.
Lil Baby has 23,200,000 followers on Instagram (23.2M) as of Apr 9, 2026.
Lil Baby's engagement rate is 1.59%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Lil Baby average 365,097 likes and 4,269 comments.
Lil Baby posts about 1 time per week on average.
Lil Baby is registered as a business account on Instagram and is verified.
Lil Baby is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 54 posts.
Yes. Lil Baby carries the blue verified badge on Instagram.
54
4,269
Avg Views
223,671
Posts / Week
1.3
Growth Score
31.8 / 100
Engagement
0.3%
A sponsored post from Lil Baby is estimated at $130,000 to $240,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
