#10YearsOf1D Listen to your favourite 1D songs here...
Followers
22.7M
Following
52
Total Posts
Engagement Rate
23.89%
Avg Likes
5,044,769
Avg Comments
One Direction is a verified business account. The account has built 22.7M followers on Instagram. To date One Direction has posted 734 times, currently less than one post a week. Posts average 5,044,769 likes and 386,759 comments, an engagement rate of 23.89%.
Onedirection is a business account on Instagram with 22.7M followers and 734 published posts.
Onedirection averages 5,044,769 likes and 386,759 comments per post, roughly one interaction for every 4 of its followers.
One comment lands for every 13 likes, which reads as an unusually discussion-heavy audience.
Video content averages 27M views, 1.2× the follower count, a sign posts regularly travel beyond the existing audience.
Lately Onedirection has been publishing less than one post per week.
With 22.7M followers but only 52 accounts followed back, Onedirection shows the ratio of a well-established account.
Estimated sponsored-post value
$320,000–$590,000
Based on 22.7M followers and a 23.89% engagement rate, a single sponsored post by Onedirection is worth an estimated $320,000–$590,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Onedirection | Cohort median |
|---|---|---|
| Engagement rate | 23.89% | 1.02% |
| Average likes | 5,044,769 | 25,711 |
| Average comments | 386,759 | 376 |
| Posts per week | 0.03 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
One Direction is a verified Instagram brand on Instagram, with 22.7M followers.
One Direction posts on Instagram as @onedirection.
One Direction has 22,736,445 followers on Instagram (22.7M) as of Jul 14, 2026.
One Direction's engagement rate is 23.89%, calculated from average likes and comments per post relative to followers.
Posts by One Direction average 5,044,769 likes and 386,759 comments.
One Direction posts less than once a week on average.
One Direction is registered as a business account on Instagram and is verified.
Yes. One Direction carries the blue verified badge on Instagram.
A sponsored post from One Direction is estimated at $320,000 to $590,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
734
386,759
Avg Views
27,001,843
Posts / Week
0.03
Growth Score
100 / 100
Engagement
0.1%
