🌿Setting the standard in clean beauty. 🫧 No synthetic fragrance. No secrets. 🤍 Woman-owned & independent.
Outreach This Creator For FreeFollowers
38.1K
Following
1K
Total Posts
Engagement Rate
0.02%
Avg Likes
5
Avg Comments
Lather is a verified Beauty brand based in United States, with 38.1K followers on Instagram. Content spans beauty and health. To date Lather has posted 3,666 times, currently less than one post a week. Typical posts draw 5 likes and 3 comments, putting engagement at 0.02%.
Lather operates a Beauty account on Instagram, pairing 38.1K followers with 3,666 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Lather's 0.02% engagement rate lands in the bottom quarter (median: 0.57%).
Over recent weeks, Lather has published less than one post per week.
Estimated sponsored-post value
$130–$250
Based on 38.1K followers and a 0.02% engagement rate, a single sponsored post by Lather is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Lather | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.57% |
| Average likes | 5 | 134 |
| Average comments | 3 | 12 |
| Posts per week | 0.74 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lather | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.51% |
| Average likes | 5 | 91 |
| Average comments | 3 | 10 |
| Posts per week | 0.74 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Lather is a verified beauty brand based in United States on Instagram, with 38.1K followers.
Lather has 38,095 followers on Instagram (38.1K) as of Jul 12, 2026.
Lather's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Lather average 5 likes and 3 comments.
Lather posts less than once a week on average.
Lather is registered as a business account on Instagram and is verified.
Lather is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 3,666 posts.
Lather's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Lather carries the blue verified badge on Instagram.
3,666
3
Posts / Week
0.74
Growth Score
0.4 / 100
Follower Ratio
37.3×
Engagement
1.54%
A sponsored post from Lather is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
