Kraft Mac & Cheese is a verified Food brand based in United States, with 139.3K followers on Instagram. To date Kraft Mac & Cheese has posted 703 times, currently around 1 post a week. Typical posts draw 63,402 likes and 683 comments, putting engagement at 45.99%.
Kraft_macandcheese operates a Food account on Instagram, pairing 139.3K followers with 703 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Kraft_macandcheese's 45.99% engagement rate lands in the top quarter (median: 0.74%).
Followers leave about one comment for every 93 likes, an audience that mostly engages through likes.
Kraft_macandcheese currently publishes about one post per week.
Kraft_macandcheese keeps its following list short (165) relative to 139.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,600
Based on 139.3K followers and a 45.99% engagement rate, a single sponsored post by Kraft_macandcheese is worth an estimated $2,000–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Kraft_macandcheese | Cohort median |
|---|---|---|
| Engagement rate | 45.99% | 0.74% |
| Average likes | 63,402 | 1,665 |
| Average comments | 683 | 54 |
| Posts per week | 1.22 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kraft_macandcheese | Cohort median |
|---|---|---|
| Engagement rate | 45.99% | 0.57% |
| Average likes | 63,402 | 1,175 |
| Average comments | 683 | 47 |
| Posts per week | 1.22 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kraft Mac & Cheese is a verified food brand based in United States on Instagram, with 139.3K followers.
Kraft Mac & Cheese posts on Instagram as @kraft_macandcheese.
Kraft Mac & Cheese has 139,337 followers on Instagram (139.3K) as of Jul 15, 2026.
Kraft Mac & Cheese's engagement rate is 45.99%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Kraft Mac & Cheese average 63,402 likes and 683 comments.
Kraft Mac & Cheese posts about 1 time per week on average.
Kraft Mac & Cheese is registered as a business account on Instagram and is verified.
Why's everyone trying to leave their comfort zone when mac & cheese is there?
Total Posts
703
Avg Comments
683
Engagement
0.04%
Kraft Mac & Cheese is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 703 posts.
Kraft Mac & Cheese's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kraft Mac & Cheese carries the blue verified badge on Instagram.
A sponsored post from Kraft Mac & Cheese is estimated at $2,000 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
