Pop-Tarts is a verified Food brand based in United States. The account has built 372.4K followers on Instagram. Pop-Tarts has shared 1,370 posts to date, currently around 2 posts a week. Typical posts draw 514 likes and 94 comments, putting engagement at 0.16%.
The Food account Poptartsus has posted 1,370 times on Instagram and drawn 372.4K followers.
Among 1,551 Food accounts with 100K–1M followers in the InstME index, Poptartsus's 0.16% engagement rate comes in in the bottom quarter (median: 0.74%).
Comments arrive at about one per 5 likes, a sign of an unusually discussion-heavy audience.
Poptartsus's output runs to about 2 posts per week.
At 100/100 on audience quality, Poptartsus carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 69 others against 372.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,300–$2,400
Based on 372.4K followers and a 0.16% engagement rate, a single sponsored post by Poptartsus is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Poptartsus | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.74% |
| Average likes | 514 | 1,665 |
| Average comments | 94 | 54 |
| Posts per week | 2.38 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Poptartsus | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 514 | 1,175 |
| Average comments | 94 | 47 |
| Posts per week | 2.38 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Pop-Tarts is a verified food brand based in United States on Instagram, with 372.4K followers.
Pop-Tarts posts on Instagram as @poptartsus.
Pop-Tarts has 372,354 followers on Instagram (372.4K) as of Jul 13, 2026.
Pop-Tarts's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Pop-Tarts average 514 likes and 94 comments.
Pop-Tarts posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Pop-Tarts's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,370
Avg Comments
94
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
4.4%
Pop-Tarts is registered as a business account on Instagram and is verified.
Pop-Tarts is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,370 posts.
Pop-Tarts's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Pop-Tarts carries the blue verified badge on Instagram.
A sponsored post from Pop-Tarts is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
