Reaching 392.5K followers on Instagram, Wawa is a verified Food brand based in United States. Wawa has shared 3,912 posts to date, currently around 9 posts a week. Posts average 569 likes and 41 comments, an engagement rate of 0.16%.
Tracked in the InstME index, Wawa is a Food account with 392.5K followers and a back catalogue of 3,912 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Wawa's 0.16% engagement rate lands in the bottom quarter (median: 0.74%).
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
Wawa's recent cadence works out to about 9 posts per week, more than one per day.
Wawa keeps its following list short (1,936) relative to 392.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,400–$2,600
Based on 392.5K followers and a 0.16% engagement rate, a single sponsored post by Wawa is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Wawa | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.74% |
| Average likes | 569 | 1,665 |
| Average comments | 41 | 54 |
| Posts per week | 9.46 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wawa | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 569 | 1,175 |
| Average comments | 41 | 47 |
| Posts per week | 9.46 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Wawa is a verified food brand based in United States on Instagram, with 392.5K followers.
Wawa has 392,532 followers on Instagram (392.5K) as of Jul 10, 2026.
Wawa's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Wawa average 569 likes and 41 comments.
Wawa posts about 9 times per week on average.
Wawa is registered as a business account on Instagram and is verified.
Wawa is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,912 posts.
Wawa's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
3,912
Avg Comments
41
Engagement
4.4%
Yes. Wawa carries the blue verified badge on Instagram.
A sponsored post from Wawa is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
