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Followers
1.6M
Following
390
Total Posts
Engagement Rate
0.04%
Avg Likes
614
Avg Comments
Kohl's is a verified Fashion brand. The account has built 1.6M followers on Instagram. Kohl's has shared 3,061 posts to date, currently around 2 posts a week. Engagement runs at 0.04%, or about 614 likes and 38 comments per post.
Kohls has built an audience of 1.6M followers on Instagram over 3,061 posts as a Fashion account.
Kohls's 0.04% engagement rate is in the bottom quarter (median: 0.52%) among Fashion accounts with over 1M followers, measured across 424 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 16 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Kohls sits at about one post per week.
The account follows just 390 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.04% engagement rate, a single sponsored post by Kohls is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Kohls | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.52% |
| Average likes | 614 | 9,959 |
| Average comments | 38 | 187 |
| Posts per week | 1.62 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Kohl's is a verified fashion brand on Instagram, with 1.6M followers.
Kohl's posts on Instagram as @kohls.
Kohl's has 1,565,557 followers on Instagram (1.6M) as of Apr 23, 2026.
Kohl's's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Kohl's average 614 likes and 38 comments.
Kohl's posts about 2 times per week on average.
Kohl's is registered as a business account on Instagram and is verified.
Kohl's is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,061 posts.
Yes. Kohl's carries the blue verified badge on Instagram.
A sponsored post from Kohl's is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,061
38
Posts / Week
1.62
Growth Score
0.8 / 100
Follower Ratio
4014.2×
Engagement
1.64%
