The latest in kidswear. 0-14 years #HMKids
Outreach This Creator For FreeH&M Kids is a verified business account on Instagram, tracked in the InstME index with 4.2M followers. To date H&M Kids has posted 2,863 times, currently around 3 posts a week. Engagement runs at 0.02%, or about 724 likes and 22 comments per post.
Counting 4.2M followers and 2,863 posts, Hm_kids sits in the InstME index as a business account.
Hm_kids's average post pulls 724 likes and 22 comments, roughly one interaction per 5,585 followers.
Roughly one in 33 likes comes with a comment, a healthy amount of conversation.
Lately Hm_kids has been publishing about 3 posts per week.
With 4.2M followers but only 80 accounts followed back, Hm_kids shows the ratio of a well-established account.
Estimated sponsored-post value
$15,000–$27,000
Based on 4.2M followers and a 0.02% engagement rate, a single sponsored post by Hm_kids is worth an estimated $15,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hm_kids | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 724 | 25,711 |
| Average comments | 22 | 376 |
| Posts per week | 2.71 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
H&M Kids is a verified Instagram brand on Instagram, with 4.2M followers.
H&M Kids posts on Instagram as @hm_kids.
H&M Kids has 4,165,655 followers on Instagram (4.2M) as of Sep 10, 2026.
H&M Kids's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by H&M Kids average 724 likes and 22 comments.
H&M Kids posts about 3 times per week on average.
H&M Kids is registered as a business account on Instagram and is verified.
Yes. H&M Kids carries the blue verified badge on Instagram.
A sponsored post from H&M Kids is estimated at $15,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,863
Avg Comments
22
Engagement
0.06%
