Reaching 51.8K followers on Instagram, Kiehl's Singapore is a verified Beauty brand. The account posts mainly around beauty and automotive topics. The account has published 602 posts, currently less than one post a week. Typical posts draw 30 likes and 0 comments, putting engagement at 0.06%.
On Instagram, Kiehlssg runs a Beauty account that has published 602 posts and gathered 51.8K followers.
For Beauty accounts with 10K–100K followers, Kiehlssg's 0.06% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
The audience comments once per 70 likes on average, an audience that mostly engages through likes.
Kiehlssg keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Kiehlssg at 64/100, with an estimated 30% low-quality or inactive followers, a solid result.
Kiehlssg follows only 41 accounts while being followed by 51.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$180–$340
Based on 51.8K followers and a 0.06% engagement rate, a single sponsored post by Kiehlssg is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kiehlssg | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.57% |
| Average likes | 30 | 134 |
| Average comments | 0 | 12 |
| Posts per week | 0.3 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Kiehl's Singapore is a verified beauty brand on Instagram, with 51.8K followers.
Kiehl's Singapore posts on Instagram as @kiehlssg.
Kiehl's Singapore has 51,804 followers on Instagram (51.8K) as of Jul 12, 2026.
Kiehl's Singapore's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Kiehl's Singapore average 30 likes and 0 comments.
Kiehl's Singapore posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Kiehl's Singapore's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Total Posts
602
Avg Comments
0
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.04%
Kiehl's Singapore is registered as a business account on Instagram and is verified.
Kiehl's Singapore is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 602 posts.
Yes. Kiehl's Singapore carries the blue verified badge on Instagram.
A sponsored post from Kiehl's Singapore is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
