CEO @pichauoficial O maior E-commerce Gamer da América Latina. Há 19 anos inovando o mercado gamer.
João Pichau is a verified Business creator. The account has built 1.8M followers on Instagram. Content spans business and gaming. The account has published 1,371 posts, currently around 1 post a week. Engagement runs at 0.41%, or about 7,060 likes and 234 comments per post.
Joaopichau is a Business account on Instagram with 1.8M followers and 1,371 published posts.
Benchmarked against 575 Business accounts with over 1M followers, Joaopichau posts a 0.41% engagement rate that is below the median of 1.08%.
One comment lands for every 30 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about one post per week.
Joaopichau comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 1.8M followers but only 2,776 accounts followed back, Joaopichau shows the ratio of a well-established account.
Estimated sponsored-post value
$6,200–$11,000
Based on 1.8M followers and a 0.41% engagement rate, a single sponsored post by Joaopichau is worth an estimated $6,200–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Joaopichau | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.08% |
| Average likes | 7,060 | 29,775 |
| Average comments | 234 | 402 |
| Posts per week | 1.05 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 8, 2026
João Pichau is a verified business creator on Instagram, with 1.8M followers.
João Pichau posts on Instagram as @joaopichau.
João Pichau has 1,758,632 followers on Instagram (1.8M) as of Aug 8, 2026.
João Pichau's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by João Pichau average 7,060 likes and 234 comments.
João Pichau posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of João Pichau's followers are low-quality or inactive, giving an audience-quality score of 100/100.
João Pichau is registered as a creator account on Instagram and is verified.
João Pichau is categorized as a business and gaming account in the InstME index, based on the profile's bio and Instagram category across 1,371 posts.
Total Posts
1,371
Avg Comments
234
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Gaming
Engagement
3.96%
Yes. João Pichau carries the blue verified badge on Instagram.
A sponsored post from João Pichau is estimated at $6,200 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
