CEO @pichauoficial O maior E-commerce Gamer da América Latina. Há 19 anos inovando o mercado gamer.
Followers
1.8M
Following
2.8K
Total Posts
Engagement Rate
0.41%
Avg Likes
7,060
Avg Comments
João Pichau is a verified Business creator. The account has built 1.8M followers on Instagram. Content spans business and gaming. The account has published 1,371 posts, currently around 1 post a week. Engagement runs at 0.41%, or about 7,060 likes and 234 comments per post.
Joaopichau is a Business account on Instagram with 1.8M followers and 1,371 published posts.
Benchmarked against 575 Business accounts with over 1M followers, Joaopichau posts a 0.41% engagement rate that is below the median of 1.08%.
One comment lands for every 30 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about one post per week.
With 1.8M followers but only 2,776 accounts followed back, Joaopichau shows the ratio of a well-established account.
Estimated sponsored-post value
$6,200–$11,000
Based on 1.8M followers and a 0.41% engagement rate, a single sponsored post by Joaopichau is worth an estimated $6,200–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Gaming
| Metric | Joaopichau | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.08% |
| Average likes | 7,060 | 29,775 |
| Average comments | 234 | 402 |
| Posts per week | 1.05 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 8, 2026
João Pichau is a verified business creator on Instagram, with 1.8M followers.
João Pichau posts on Instagram as @joaopichau.
João Pichau has 1,758,632 followers on Instagram (1.8M) as of Aug 8, 2026.
João Pichau's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by João Pichau average 7,060 likes and 234 comments.
João Pichau posts about 1 time per week on average.
João Pichau is registered as a creator account on Instagram and is verified.
João Pichau is categorized as a business and gaming account in the InstME index, based on the profile's bio and Instagram category across 1,371 posts.
Yes. João Pichau carries the blue verified badge on Instagram.
1,371
234
Posts / Week
1.05
Growth Score
8.2 / 100
Last Post
Today
Engagement
0.38%
A sponsored post from João Pichau is estimated at $6,200 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
