What you want to know about business. •Love Business Insider? Add us as a preferred source on Google. •Link in bio for the top stories.
Followers
5M
Following
203
Total Posts
Engagement Rate
0.02%
Avg Likes
795
Avg Comments
Business Insider is a verified Business brand, with 5M followers on Instagram. To date Business Insider has posted 9,447 times, currently around 71 posts a week. Posts average 795 likes and 27 comments, an engagement rate of 0.02%.
Businessinsider's Instagram presence spans 9,447 posts and 5M followers, profiling it as a Business account.
For Business accounts with over 1M followers, Businessinsider's 0.02% engagement rate is in the bottom quarter (median: 1.08%), a read from 575 accounts in the InstME index.
For roughly every 29 likes there is one comment, a healthy amount of conversation.
Businessinsider currently publishes about 71 posts per week, more than one per day.
Businessinsider follows only 203 accounts while being followed by 5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$18,000–$33,000
Based on 5M followers and a 0.02% engagement rate, a single sponsored post by Businessinsider is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Businessinsider | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.08% |
| Average likes | 795 | 29,775 |
| Average comments | 27 | 402 |
| Posts per week | 70.68 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Business Insider is a verified business brand on Instagram, with 5M followers.
Business Insider posts on Instagram as @businessinsider.
Business Insider has 5,025,505 followers on Instagram (5M) as of Apr 24, 2026.
Business Insider's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Business Insider average 795 likes and 27 comments.
Business Insider posts about 71 times per week on average.
Business Insider is registered as a business account on Instagram and is verified.
Business Insider is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 9,447 posts.
Yes. Business Insider carries the blue verified badge on Instagram.
9,447
27
Posts / Week
70.68
Growth Score
0.4 / 100
Follower Ratio
24756.2×
Engagement
1.14%
A sponsored post from Business Insider is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
