On Instagram, Jack Daniel's is a verified Food brand with an audience of 21.7K. To date Jack Daniel's has posted 481 times, currently around 4 posts a week. Engagement runs at 0.36%, or about 76 likes and 1 comments per post.
Jackdanielskz's Instagram presence spans 481 posts and 21.7K followers, profiling it as a Food account.
Jackdanielskz has an engagement rate of 0.36%, which is below the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
At one comment per 132 likes, the ratio points to an audience that mostly engages through likes.
At 247.5K average views (11.4× followers), Jackdanielskz's video posts consistently spread beyond the existing audience.
Jackdanielskz keeps a posting cadence of about 4 posts per week.
Jackdanielskz follows only 1 accounts while being followed by 21.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$76–$140
Based on 21.7K followers and a 0.36% engagement rate, a single sponsored post by Jackdanielskz is worth an estimated $76–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Jackdanielskz | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.75% |
| Average likes | 76 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 3.52 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Jack Daniel's is a verified food brand on Instagram, with 21.7K followers.
Jack Daniel's posts on Instagram as @jackdanielskz.
Jack Daniel's has 21,653 followers on Instagram (21.7K) as of Aug 11, 2026.
Jack Daniel's's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Jack Daniel's average 76 likes and 1 comments.
Jack Daniel's posts about 4 times per week on average.
Jack Daniel's is registered as a business account on Instagram and is verified.
Jack Daniel's is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 481 posts.
Total Posts
481
Avg Comments
1
Engagement
0.14%
Yes. Jack Daniel's carries the blue verified badge on Instagram.
A sponsored post from Jack Daniel's is estimated at $76 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
