🥨 Baker and blogger SprinkleBakes.com. ✏️ Cookbook author. 🍭 Candy elemental. 💌 Loves: Classic pastries. Layer cakes. Rainbow sprinkles.
Followers
64.5K
Following
640
Total Posts
Engagement Rate
0.14%
Avg Likes
83
Avg Comments
Reaching 64.5K followers on Instagram, Heather Baird is a verified Food creator. The account posts mainly around food and lifestyle topics. Heather Baird has shared 1,948 posts to date, currently around 4 posts a week. Typical posts draw 83 likes and 7 comments, putting engagement at 0.14%.
Sprinklebakes shows up in the InstME index as a Food account, 64.5K followers, 1,948 posts.
Sprinklebakes has an engagement rate of 0.14%, which is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
In recent weeks Sprinklebakes has kept to about 4 posts per week.
Quality checks give Sprinklebakes 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Sprinklebakes follows only 640 accounts while being followed by 64.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$230–$420
Based on 64.5K followers and a 0.14% engagement rate, a single sponsored post by Sprinklebakes is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sprinklebakes | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.75% |
| Average likes | 83 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 4 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Heather Baird is a verified food creator on Instagram, with 64.5K followers.
Heather Baird posts on Instagram as @sprinklebakes.
Heather Baird has 64,527 followers on Instagram (64.5K) as of Apr 24, 2026.
Heather Baird's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Heather Baird average 83 likes and 7 comments.
Heather Baird posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Heather Baird's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Heather Baird is registered as a creator account on Instagram and is verified.
Heather Baird is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,948 posts.
1,948
7
Posts / Week
4
Growth Score
2.8 / 100
ER Rank
5th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
Engagement
6.64%
Yes. Heather Baird carries the blue verified badge on Instagram.
A sponsored post from Heather Baird is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
