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64.6K
Following
16
Total Posts
Engagement Rate
6.13%
Avg Likes
3,891
Avg Comments
On Instagram, NowThis Food is a verified Food brand with an audience of 64.6K. NowThis Food has shared 373 posts to date, currently less than one post a week. Engagement runs at 6.13%, or about 3,891 likes and 68 comments per post.
With 64.6K followers across 373 posts, Nowthisfood is one of the Food accounts tracked in the InstME index.
Nowthisfood records a 6.13% engagement rate, in the top quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 58 likes on average, a healthy amount of conversation.
Nowthisfood sees 241.7K views per video on average, 3.7× its followers, a pattern of content travelling outside the follower base.
Over recent weeks, Nowthisfood has published less than one post per week.
Nowthisfood keeps its following list short (16) relative to 64.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$900–$1,700
Based on 64.6K followers and a 6.13% engagement rate, a single sponsored post by Nowthisfood is worth an estimated $900–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Nowthisfood | Cohort median |
|---|---|---|
| Engagement rate | 6.13% | 0.75% |
| Average likes | 3,891 | 177 |
| Average comments | 68 | 10 |
| Posts per week | 0.03 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
NowThis Food is a verified food brand on Instagram, with 64.6K followers.
NowThis Food posts on Instagram as @nowthisfood.
NowThis Food has 64,586 followers on Instagram (64.6K) as of Jul 16, 2026.
NowThis Food's engagement rate is 6.13%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by NowThis Food average 3,891 likes and 68 comments.
NowThis Food posts less than once a week on average.
NowThis Food is registered as a business account on Instagram and is verified.
NowThis Food is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 373 posts.
Yes. NowThis Food carries the blue verified badge on Instagram.
373
68
Avg Views
241,744
Posts / Week
0.03
Growth Score
100 / 100
Engagement
7.13%
A sponsored post from NowThis Food is estimated at $900 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
