Jack Daniel's is a verified Food brand, with 712.3K followers on Instagram. To date Jack Daniel's has posted 2,367 times, currently around 2 posts a week. Typical posts draw 1,818 likes and 29 comments, putting engagement at 0.26%.
Tracked in the InstME index, Jackdaniels_us is a Food account with 712.3K followers and a back catalogue of 2,367 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Jackdaniels_us's 0.26% engagement rate lands below the median of 0.74%.
Followers leave about one comment for every 62 likes, an audience that mostly engages through likes.
Over recent weeks, Jackdaniels_us has published about one post per week.
InstME estimates 0% of Jackdaniels_us's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Jackdaniels_us keeps its following list short (68) relative to 712.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,600
Based on 712.3K followers and a 0.26% engagement rate, a single sponsored post by Jackdaniels_us is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Jackdaniels_us | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.74% |
| Average likes | 1,818 | 1,665 |
| Average comments | 29 | 54 |
| Posts per week | 1.92 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 23, 2026
Jack Daniel's is a verified food brand on Instagram, with 712.3K followers.
Jack Daniel's posts on Instagram as @jackdaniels_us.
Jack Daniel's has 712,331 followers on Instagram (712.3K) as of Sep 23, 2026.
Jack Daniel's's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Jack Daniel's average 1,818 likes and 29 comments.
Jack Daniel's posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Jack Daniel's's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
2,367
Avg Comments
29
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.22%
Jack Daniel's is registered as a business account on Instagram and is verified.
Jack Daniel's is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,367 posts.
Yes. Jack Daniel's carries the blue verified badge on Instagram.
A sponsored post from Jack Daniel's is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
