@itsthebalmshop
Explore Cosmetics BrandsApril & Travis | Tallow Skincare & other Natural Products is a verified Beauty brand. The account has built 20.8K followers on Instagram. Its posts sit across beauty and parenting. The account has published 88 posts, currently less than one post a week. Posts average 212 likes and 14 comments, an engagement rate of 1.09%.
Itsthebalmshop is a Beauty account on Instagram with 20.8K followers and 88 published posts.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Itsthebalmshop's 1.09% engagement rate is above the median of 0.57%.
One comment lands for every 15 likes, which reads as an unusually discussion-heavy audience.
Lately Itsthebalmshop has been publishing less than one post per week.
Audience-quality analysis puts Itsthebalmshop at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$79–$150
Based on 20.8K followers and a 1.09% engagement rate, a single sponsored post by Itsthebalmshop is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Itsthebalmshop | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 0.57% |
| Average likes | 212 | 134 |
| Average comments | 14 | 12 |
| Posts per week | 0.07 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
April & Travis | Tallow Skincare & other Natural Products is a verified beauty brand on Instagram, with 20.8K followers.
April & Travis | Tallow Skincare & other Natural Products posts on Instagram as @itsthebalmshop.
April & Travis | Tallow Skincare & other Natural Products has 20,798 followers on Instagram (20.8K) as of Jul 15, 2026.
April & Travis | Tallow Skincare & other Natural Products's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by April & Travis | Tallow Skincare & other Natural Products average 212 likes and 14 comments.
April & Travis | Tallow Skincare & other Natural Products posts less than once a week on average.
Total Posts
88
Avg Comments
14
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
62.1K
Engagement
0.46%
InstME's audience-quality analysis estimates about 0% of April & Travis | Tallow Skincare & other Natural Products's followers are low-quality or inactive, giving an audience-quality score of 100/100.
April & Travis | Tallow Skincare & other Natural Products is registered as a business account on Instagram and is verified.
April & Travis | Tallow Skincare & other Natural Products is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 88 posts.
Yes. April & Travis | Tallow Skincare & other Natural Products carries the blue verified badge on Instagram.
A sponsored post from April & Travis | Tallow Skincare & other Natural Products is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
