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101.9K
Following
992
Total Posts
Engagement Rate
2.25%
Avg Likes
2,261
Avg Comments
RACKS is a Lifestyle brand based in Brazil. The account has built 101.9K followers on Instagram. The account posts mainly around lifestyle and fashion topics. To date RACKS has posted 130 times, currently less than one post a week. Engagement runs at 2.25%, or about 2,261 likes and 33 comments per post.
Itsrackss is a Lifestyle account on Instagram with 101.9K followers and 130 published posts.
Compared with 826 other Lifestyle accounts with 100K–1M followers in the InstME index, Itsrackss's 2.25% engagement rate is below the median of 2.99%.
Roughly one in 68 likes comes with a comment, an audience that mostly engages through likes.
Video content from Itsrackss draws about 17.8K views.
Recent posting activity averages less than one post per week.
Itsrackss's audience-quality score is 82/100, with 15% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 101.9K followers but only 992 accounts followed back, Itsrackss shows the ratio of a well-established account.
Estimated sponsored-post value
$800–$1,500
Based on 101.9K followers and a 2.25% engagement rate, a single sponsored post by Itsrackss is worth an estimated $800–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Itsrackss | Cohort median |
|---|---|---|
| Engagement rate | 2.25% | 2.99% |
| Average likes | 2,261 | 7,188 |
| Average comments | 33 | 111 |
| Posts per week | 0.08 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Itsrackss | Cohort median |
|---|---|---|
| Engagement rate | 2.25% | 0.7% |
| Average likes | 2,261 | 1,631 |
| Average comments | 33 | 63 |
| Posts per week | 0.08 | 1.22 |
Median values from 754 accounts in Brazil with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Mar 29, 2026
RACKS is a lifestyle brand based in Brazil on Instagram, with 101.9K followers.
RACKS posts on Instagram as @itsrackss.
RACKS has 101,907 followers on Instagram (101.9K) as of Mar 29, 2026.
RACKS's engagement rate is 2.25%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by RACKS average 2,261 likes and 33 comments.
RACKS posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of RACKS's followers are low-quality or inactive, giving an audience-quality score of 82/100.
RACKS is registered as a business account on Instagram.
RACKS is categorized as a lifestyle and fashion account in the InstME index, based on the profile's bio and Instagram category across 130 posts.
RACKS's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
130
33
Avg Views
17,775
Posts / Week
0.08
Growth Score
45 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Fashion
Engagement
0.34%
A sponsored post from RACKS is estimated at $800 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
