Reaching 125.8K followers on Instagram, Anna Lay is a verified Lifestyle creator based in Australia. Anna Lay has shared 63 posts to date, currently less than one post a week. Posts average 37,657 likes and 125 comments, an engagement rate of 30.03%.
With 125.8K followers across 63 posts, Itsannalay is one of the Lifestyle accounts tracked in the InstME index.
Itsannalay records a 30.03% engagement rate, in the top quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 301 likes on average, an audience that mostly engages through likes.
In recent weeks Itsannalay has kept to less than one post per week.
Itsannalay keeps its following list short (722) relative to 125.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,800–$3,300
Based on 125.8K followers and a 30.03% engagement rate, a single sponsored post by Itsannalay is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Itsannalay | Cohort median |
|---|---|---|
| Engagement rate | 30.03% | 2.99% |
| Average likes | 37,657 | 7,188 |
| Average comments | 125 | 111 |
| Posts per week | 0.92 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Itsannalay | Cohort median |
|---|---|---|
| Engagement rate | 30.03% | 0.7% |
| Average likes | 37,657 | 1,539 |
| Average comments | 125 | 38 |
| Posts per week | 0.92 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 25, 2026
Anna Lay is a verified lifestyle creator based in Australia on Instagram, with 125.8K followers.
Anna Lay posts on Instagram as @itsannalay.
Anna Lay has 125,823 followers on Instagram (125.8K) as of Sep 25, 2026.
Anna Lay's engagement rate is 30.03%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Anna Lay average 37,657 likes and 125 comments.
Anna Lay posts less than once a week on average.
Anna Lay is registered as a creator account on Instagram and is verified.
Anna Lay is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 63 posts.
Total Posts
63
Avg Comments
125
Engagement
34.43%
Anna Lay's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Anna Lay carries the blue verified badge on Instagram.
A sponsored post from Anna Lay is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
