On Instagram, Irina Odobescu is a verified Beauty creator with an audience of 52.7K. The account posts mainly around beauty and lifestyle topics. To date Irina Odobescu has posted 459 times, currently around 2 posts a week. Typical posts draw 1,082 likes and 9 comments, putting engagement at 2.07%.
Iomakeupofficial operates a Beauty account on Instagram, pairing 52.7K followers with 459 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Iomakeupofficial's 2.07% engagement rate lands above the median of 0.57%.
The audience comments once per 124 likes on average, an audience that mostly engages through likes.
Iomakeupofficial currently publishes about one post per week.
Estimated sponsored-post value
$380–$710
Based on 52.7K followers and a 2.07% engagement rate, a single sponsored post by Iomakeupofficial is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Lifestyle
| Metric | Iomakeupofficial | Cohort median |
|---|---|---|
| Engagement rate | 2.07% | 0.57% |
| Average likes | 1,082 | 134 |
| Average comments | 9 | 12 |
| Posts per week | 1.73 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Irina Odobescu is a verified beauty creator on Instagram, with 52.7K followers.
Irina Odobescu posts on Instagram as @iomakeupofficial.
Irina Odobescu has 52,738 followers on Instagram (52.7K) as of Sep 16, 2026.
Irina Odobescu's engagement rate is 2.07%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Irina Odobescu average 1,082 likes and 9 comments.
Irina Odobescu posts about 2 times per week on average.
Irina Odobescu is registered as a creator account on Instagram and is verified.
Total Posts
459
Avg Comments
9
Engagement
7.62%
Irina Odobescu is categorized as a beauty and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 459 posts.
Yes. Irina Odobescu carries the blue verified badge on Instagram.
A sponsored post from Irina Odobescu is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
