Celebrity beauty, reviews, and skincare news from the @insider newsroom. •Link in bio for the top stories.
On Instagram, Insider Beauty is a verified Beauty brand with an audience of 576.9K. The account has published 2,187 posts, currently around 11 posts a week. Engagement runs at 0.4%, or about 2,289 likes and 14 comments per post.
Tracked in the InstME index, Insiderbeauty is a Beauty account with 576.9K followers and a back catalogue of 2,187 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Insiderbeauty's 0.4% engagement rate lands below the median of 0.47%.
At one comment per 162 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Insiderbeauty has published about 11 posts per week, more than one per day.
Insiderbeauty keeps its following list short (168) relative to 576.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,800
Based on 576.9K followers and a 0.4% engagement rate, a single sponsored post by Insiderbeauty is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Insiderbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.47% |
| Average likes | 2,289 | 1,059 |
| Average comments | 14 | 46 |
| Posts per week | 10.84 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Insider Beauty is a verified beauty brand on Instagram, with 576.9K followers.
Insider Beauty posts on Instagram as @insiderbeauty.
Insider Beauty has 576,931 followers on Instagram (576.9K) as of Sep 7, 2026.
Insider Beauty's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Insider Beauty average 2,289 likes and 14 comments.
Insider Beauty posts about 11 times per week on average.
Insider Beauty is registered as a business account on Instagram and is verified.
Insider Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,187 posts.
Yes. Insider Beauty carries the blue verified badge on Instagram.
Avg Comments
14
Engagement
0.02%
A sponsored post from Insider Beauty is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
