Insider

On Instagram, Insider runs a business account that has published 6,642 posts and gathered 3.3M followers.

Insider's posts draw around 80,586 likes and 651 comments each, close to one interaction for every 40 followers.

For roughly every 124 likes there is one comment, an audience that mostly engages through likes.

Insider keeps a posting cadence of less than one post per week.

Insider follows only 93 accounts while being followed by 3.3M, the lopsided ratio of an established creator or brand.