Upworthy is a verified News brand, with 4.9M followers on Instagram. To date Upworthy has posted 8,376 times, currently around 16 posts a week. Engagement runs at 0.7%, or about 33,715 likes and 206 comments per post.
Upworthy shows up in the InstME index as a News account, 4.9M followers, 8,376 posts.
Typical engagement for Upworthy runs to 33,715 likes and 206 comments a post, one interaction per 144 followers.
The like-to-comment split is roughly 164 to one, indicating an audience that mostly engages through likes.
Upworthy keeps a posting cadence of about 16 posts per week, more than one per day.
InstME's audience-quality checks score Upworthy at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Upworthy follows only 758 accounts while being followed by 4.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$17,000–$32,000
Based on 4.9M followers and a 0.7% engagement rate, a single sponsored post by Upworthy is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Upworthy | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.02% |
| Average likes | 33,715 | 25,711 |
| Average comments | 206 | 376 |
| Posts per week | 16.26 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Upworthy is a verified news brand on Instagram, with 4.9M followers.
Upworthy has 4,880,434 followers on Instagram (4.9M) as of Jul 15, 2026.
Upworthy's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers.
Posts by Upworthy average 33,715 likes and 206 comments.
Upworthy posts about 16 times per week on average.
InstME's audience-quality analysis estimates about 0% of Upworthy's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Upworthy is registered as a business account on Instagram and is verified.
Upworthy is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 8,376 posts.
Total Posts
8,376
Avg Comments
206
Engagement
0.75%
Yes. Upworthy carries the blue verified badge on Instagram.
A sponsored post from Upworthy is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
