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Followers
5.1M
Following
4
Total Posts
Engagement Rate
0.21%
Avg Likes
10,470
Avg Comments
The Onion is a verified business account based in United States, with 5.1M followers on Instagram. The Onion has shared 19,118 posts to date, currently less than one post a week. Engagement runs at 0.21%, or about 10,470 likes and 100 comments per post.
Tracked in the InstME index, Theonion is a business account with 5.1M followers and a back catalogue of 19,118 posts.
A typical post by Theonion collects about 10,470 likes and 100 comments, roughly one interaction for every 486 followers.
The audience comments once per 104 likes on average, an audience that mostly engages through likes.
Theonion's recent cadence works out to less than one post per week.
InstME's checks rate Theonion's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Theonion keeps its following list short (4) relative to 5.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$18,000–$33,000
Based on 5.1M followers and a 0.21% engagement rate, a single sponsored post by Theonion is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theonion | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.02% |
| Average likes | 10,470 | 25,711 |
| Average comments | 100 | 376 |
| Posts per week | 0.34 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theonion | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.81% |
| Average likes | 10,470 | 19,158 |
| Average comments | 100 | 344 |
| Posts per week | 0.34 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Onion is a verified Instagram brand based in United States on Instagram, with 5.1M followers.
The Onion posts on Instagram as @theonion.
The Onion has 5,136,012 followers on Instagram (5.1M) as of Jul 15, 2026.
The Onion's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by The Onion average 10,470 likes and 100 comments.
The Onion posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Onion's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Onion is registered as a business account on Instagram and is verified.
The Onion's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
19,118
100
Posts / Week
0.34
Growth Score
4.2 / 100
Audience Score
100 / 100
Engagement
0.24%
Yes. The Onion carries the blue verified badge on Instagram.
A sponsored post from The Onion is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
