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3.8M
Following
418
Total Posts
Engagement Rate
0.02%
Avg Likes
603
Avg Comments
On Instagram, USA TODAY is a verified business account based in United States with an audience of 3.8M. To date USA TODAY has posted 33,507 times, currently around 76 posts a week. Posts average 603 likes and 190 comments, an engagement rate of 0.02%.
Usatoday's Instagram presence spans 33,507 posts and 3.8M followers, profiling it as a business account.
Posts by Usatoday tend to gather 603 likes and 190 comments, about one interaction per 4,804 followers.
Followers leave about one comment for every 3 likes, an unusually discussion-heavy audience.
Usatoday currently publishes about 76 posts per week, more than one per day.
Usatoday follows only 418 accounts while being followed by 3.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.02% engagement rate, a single sponsored post by Usatoday is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Usatoday | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 603 | 25,711 |
| Average comments | 190 | 376 |
| Posts per week | 75.56 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usatoday | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.81% |
| Average likes | 603 | 19,158 |
| Average comments | 190 | 344 |
| Posts per week | 75.56 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
USA TODAY is a verified Instagram brand based in United States on Instagram, with 3.8M followers.
USA TODAY posts on Instagram as @usatoday.
USA TODAY has 3,806,893 followers on Instagram (3.8M) as of Apr 28, 2026.
USA TODAY's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by USA TODAY average 603 likes and 190 comments.
USA TODAY posts about 76 times per week on average.
USA TODAY is registered as a business account on Instagram and is verified.
USA TODAY's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. USA TODAY carries the blue verified badge on Instagram.
A sponsored post from USA TODAY is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
33,507
190
Posts / Week
75.56
Growth Score
0.4 / 100
Follower Ratio
9107.4×
Engagement
0.81%
