How When Wear runs a verified Fashion creator account based in India with 91.9K followers on Instagram. To date How When Wear has posted 10,233 times, currently less than one post a week. Typical posts draw 3,701 likes and 25 comments, putting engagement at 4.05%.
Howwhenwearclothing is a Fashion account on Instagram with 91.9K followers and 10,233 published posts.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Howwhenwearclothing's 4.05% engagement rate is in the top quarter (median: 1.09%).
Followers weigh in with a comment about every 151 likes, an audience that mostly engages through likes.
Lately Howwhenwearclothing has been publishing less than one post per week.
With 91.9K followers but only 3 accounts followed back, Howwhenwearclothing shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,400
Based on 91.9K followers and a 4.05% engagement rate, a single sponsored post by Howwhenwearclothing is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Howwhenwearclothing | Cohort median |
|---|---|---|
| Engagement rate | 4.05% | 1.09% |
| Average likes | 3,701 | 243 |
| Average comments | 25 | 19 |
| Posts per week | 0.1 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Howwhenwearclothing | Cohort median |
|---|---|---|
| Engagement rate | 4.05% | 1.33% |
| Average likes | 3,701 | 279 |
| Average comments | 25 | 15 |
| Posts per week | 0.1 | 0.64 |
Median values from 111 Fashion accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
How When Wear is a verified fashion creator based in India on Instagram, with 91.9K followers.
How When Wear posts on Instagram as @howwhenwearclothing.
How When Wear has 91,943 followers on Instagram (91.9K) as of Sep 18, 2026.
How When Wear's engagement rate is 4.05%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by How When Wear average 3,701 likes and 25 comments.
How When Wear posts less than once a week on average.
How When Wear is registered as a creator account on Instagram and is verified.
How When Wear is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 10,233 posts.
How When Wear's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
10,233
Avg Comments
25
185.2K
Engagement
1.04%
Yes. How When Wear carries the blue verified badge on Instagram.
A sponsored post from How When Wear is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
