Home to a carefully curated mix of 3000+ brands and 1M+ influencer approved styles. Discover Nykaa Fashion at the link below👇🏻
Followers
2.1M
Following
16
Total Posts
Engagement Rate
0.02%
Avg Likes
335
Avg Comments
On Instagram, Nykaa Fashion is a verified Fashion brand with an audience of 2.1M. The account posts mainly around fashion and tech topics. Nykaa Fashion has shared 1,684 posts to date, currently around 3 posts a week. Engagement runs at 0.02%, or about 335 likes and 32 comments per post.
With 2.1M followers across 1,684 posts, Nykaafashion is one of the Fashion accounts tracked in the InstME index.
Nykaafashion records a 0.02% engagement rate, in the bottom quarter (median: 0.52%) for the 424 Fashion accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Nykaafashion's recent cadence works out to about 3 posts per week.
Nykaafashion keeps its following list short (16) relative to 2.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,400–$14,000
Based on 2.1M followers and a 0.02% engagement rate, a single sponsored post by Nykaafashion is worth an estimated $7,400–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Nykaafashion | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.52% |
| Average likes | 335 | 9,959 |
| Average comments | 32 | 187 |
| Posts per week | 2.7 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Nykaa Fashion is a verified fashion brand on Instagram, with 2.1M followers.
Nykaa Fashion posts on Instagram as @nykaafashion.
Nykaa Fashion has 2,115,803 followers on Instagram (2.1M) as of Jul 15, 2026.
Nykaa Fashion's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Nykaa Fashion average 335 likes and 32 comments.
Nykaa Fashion posts about 3 times per week on average.
Nykaa Fashion is registered as a business account on Instagram and is verified.
Nykaa Fashion is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 1,684 posts.
Yes. Nykaa Fashion carries the blue verified badge on Instagram.
1,684
32
Posts / Week
2.7
Growth Score
0.4 / 100
Follower Ratio
132237.7×
Engagement
0.62%
A sponsored post from Nykaa Fashion is estimated at $7,400 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
