On Instagram, Houzz is a verified Home & DIY brand with an audience of 649.7K. Houzz has shared 1,138 posts to date, currently less than one post a week. Posts average 54 likes and 5 comments, an engagement rate of 0.01%.
Tracked in the InstME index, Houzz is a Home & DIY account with 649.7K followers and a back catalogue of 1,138 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Houzz's 0.01% engagement rate lands in the bottom quarter (median: 0.63%).
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Houzz's recent cadence works out to less than one post per week.
InstME's checks rate Houzz's audience 64/100, flagging roughly 30% as low-quality or inactive, a solid result.
Houzz keeps its following list short (810) relative to 649.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,300–$4,200
Based on 649.7K followers and a 0.01% engagement rate, a single sponsored post by Houzz is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Houzz | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.63% |
| Average likes | 54 | 1,415 |
| Average comments | 5 | 30 |
| Posts per week | 0.59 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Houzz is a verified home & diy brand on Instagram, with 649.7K followers.
Houzz has 649,719 followers on Instagram (649.7K) as of Sep 20, 2026.
Houzz's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Houzz average 54 likes and 5 comments.
Houzz posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Houzz's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Houzz is registered as a business account on Instagram and is verified.
Houzz is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,138 posts.
Total Posts
1,138
Avg Comments
5
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
2.26%
Yes. Houzz carries the blue verified badge on Instagram.
A sponsored post from Houzz is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
