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On Instagram, Houzz is a verified business account with an audience of 649.7K. Houzz has shared 1,138 posts to date, currently less than one post a week. Posts average 54 likes and 5 comments, an engagement rate of 0.01%.
Tracked in the InstME index, Houzz is a business account with 649.7K followers and a back catalogue of 1,138 posts.
Typical engagement for Houzz runs to 54 likes and 5 comments a post, one interaction per 10,934 followers.
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Houzz's recent cadence works out to less than one post per week.
Houzz keeps its following list short (810) relative to 649.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,300–$4,200
Based on 649.7K followers and a 0.01% engagement rate, a single sponsored post by Houzz is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Houzz | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 54 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 0.59 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Houzz is a verified Instagram brand on Instagram, with 649.7K followers.
Houzz has 649,719 followers on Instagram (649.7K) as of Sep 20, 2026.
Houzz's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Houzz average 54 likes and 5 comments.
Houzz posts less than once a week on average.
Houzz is registered as a business account on Instagram and is verified.
Yes. Houzz carries the blue verified badge on Instagram.
A sponsored post from Houzz is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,138
Avg Comments
5
Engagement
3.38%
