Followers
1.8M
Following
505
Total Posts
Engagement Rate
0.07%
Avg Likes
1,243
Avg Comments
The Home Depot runs a verified Home & DIY brand account with 1.8M followers on Instagram. The Home Depot has shared 3,566 posts to date, currently around 2 posts a week. Engagement runs at 0.07%, or about 1,243 likes and 66 comments per post.
Homedepot has built an audience of 1.8M followers on Instagram over 3,566 posts as a Home & DIY account.
Among 110 Home & DIY accounts with over 1M followers in the InstME index, Homedepot's 0.07% engagement rate comes in in the bottom quarter (median: 0.38%).
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Homedepot sits at about 2 posts per week.
The account follows just 505 others against 1.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,200–$12,000
Based on 1.8M followers and a 0.07% engagement rate, a single sponsored post by Homedepot is worth an estimated $6,200–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Homedepot | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.38% |
| Average likes | 1,243 | 13,700 |
| Average comments | 66 | 139 |
| Posts per week | 2.48 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Home Depot is a verified home & diy brand on Instagram, with 1.8M followers.
The Home Depot posts on Instagram as @homedepot.
The Home Depot has 1,782,871 followers on Instagram (1.8M) as of Apr 24, 2026.
The Home Depot's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by The Home Depot average 1,243 likes and 66 comments.
The Home Depot posts about 2 times per week on average.
The Home Depot is registered as a business account on Instagram and is verified.
The Home Depot is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,566 posts.
Yes. The Home Depot carries the blue verified badge on Instagram.
3,566
66
Posts / Week
2.48
Growth Score
1.4 / 100
Follower Ratio
3530.4×
Engagement
2.26%
A sponsored post from The Home Depot is estimated at $6,200 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
