Followers
1.8M
Following
184
Total Posts
Engagement Rate
2.69%
Avg Likes
47,705
Avg Comments
Reaching 1.8M followers on Instagram, Bluey is a verified Home & DIY brand. The account has published 2,394 posts, currently less than one post a week. Posts average 47,705 likes and 366 comments, an engagement rate of 2.69%.
Officialbluey shows up in the InstME index as a Home & DIY account, 1.8M followers, 2,394 posts.
Officialbluey has an engagement rate of 2.69%, which is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers, based on 110 accounts in the InstME index.
The like-to-comment split is roughly 130 to one, indicating an audience that mostly engages through likes.
Officialbluey's recent cadence works out to less than one post per week.
Officialbluey follows only 184 accounts while being followed by 1.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$17,000–$31,000
Based on 1.8M followers and a 2.69% engagement rate, a single sponsored post by Officialbluey is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Officialbluey | Cohort median |
|---|---|---|
| Engagement rate | 2.69% | 0.38% |
| Average likes | 47,705 | 13,700 |
| Average comments | 366 | 139 |
| Posts per week | 0.36 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Bluey is a verified home & diy brand on Instagram, with 1.8M followers.
Bluey posts on Instagram as @officialbluey.
Bluey has 1,784,924 followers on Instagram (1.8M) as of Apr 27, 2026.
Bluey's engagement rate is 2.69%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Bluey average 47,705 likes and 366 comments.
Bluey posts less than once a week on average.
Bluey is registered as a business account on Instagram and is verified.
Bluey is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,394 posts.
Yes. Bluey carries the blue verified badge on Instagram.
A sponsored post from Bluey is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,394
366
Posts / Week
0.36
Growth Score
53.8 / 100
Follower Ratio
9700.7×
Engagement
2.26%
