@
Brand
Welcome to the official home of Bluey! 💙 Grown-ups can follow us for Bluey news, events & merch. This is a commercial channel from BBC Studios.
likeshop.me/officialblueyAudience
Browse top profilesFollowers
1.8M
Following
184
Total Posts
Engagement & Performance
Engagement Rate
2.69%
Avg Likes
47,705
Avg Comments
What the numbers say about @officialbluey
@officialbluey has built an audience of 1.8M followers on Instagram over 2,394 posts as a Home & DIY account.
@officialbluey has an engagement rate of 2.69%, which is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers, based on 33 accounts in the InstME index.
Followers leave about one comment for every 130 likes — an audience that mostly engages through likes.
@officialbluey currently publishes less than one post per week.
The account follows just 184 others against 1.8M followers — a ratio typical of established creators and brands.
@officialbluey vs similar accounts
| Metric | @officialbluey | Cohort median |
|---|---|---|
| Engagement rate | 2.69% | 0.38% |
| Average likes | 47,705 | 16,457 |
| Average comments | 366 | 100 |
| Posts per week | 0.36 | 4.61 |
Median values from 33 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 27, 2026
How @officialbluey's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @officialbluey: (47,705 avg likes + 366 avg comments) ÷ 1,784,924 followers × 100 ≈ 2.69%.
Frequently asked questions about @officialbluey
How many followers does @officialbluey have?
@officialbluey has 1,784,924 followers on Instagram (1.8M) as of Apr 27, 2026.
What is @officialbluey's engagement rate?
@officialbluey's engagement rate is 2.69%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
How many likes does @officialbluey average per post?
Posts by @officialbluey average 47,705 likes and 366 comments.
How often does @officialbluey post on Instagram?
@officialbluey posts less than once a week on average.
Is @officialbluey a business or creator account?
@officialbluey is registered as a business account on Instagram and is verified.
