Here to spread some joy 💛 Founder and CEO @joy101 Mom to Haley Joy & Hope Catherine
Followers
2.8M
Following
959
Total Posts
Engagement Rate
0.47%
Avg Likes
13,077
Avg Comments
Hoda Kotb is a verified Business creator, with 2.8M followers on Instagram. Content spans business and parenting. Hoda Kotb has shared 6,863 posts to date, currently around 8 posts a week. Engagement runs at 0.47%, or about 13,077 likes and 114 comments per post.
Hodakotb operates a Business account on Instagram, pairing 2.8M followers with 6,863 posts.
Hodakotb records a 0.47% engagement rate, below the median of 1.08% for the 575 Business accounts with over 1M followers tracked in the InstME index.
At one comment per 115 likes, the ratio points to an audience that mostly engages through likes.
Hodakotb keeps a posting cadence of about 8 posts per week, more than one per day.
Hodakotb keeps its following list short (959) relative to 2.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,700–$18,000
Based on 2.8M followers and a 0.47% engagement rate, a single sponsored post by Hodakotb is worth an estimated $9,700–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
| Metric | Hodakotb | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 1.08% |
| Average likes | 13,077 | 29,775 |
| Average comments | 114 | 402 |
| Posts per week | 8.4 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hoda Kotb is a verified business creator on Instagram, with 2.8M followers.
Hoda Kotb posts on Instagram as @hodakotb.
Hoda Kotb has 2,784,536 followers on Instagram (2.8M) as of Jul 15, 2026.
Hoda Kotb's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Hoda Kotb average 13,077 likes and 114 comments.
Hoda Kotb posts about 8 times per week on average.
Hoda Kotb is registered as a creator account on Instagram and is verified.
Hoda Kotb is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 6,863 posts.
Yes. Hoda Kotb carries the blue verified badge on Instagram.
6,863
114
Posts / Week
8.4
Growth Score
9.4 / 100
Follower Ratio
2903.6×
Engagement
0.51%
A sponsored post from Hoda Kotb is estimated at $9,700 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
