inventor & former CEO of @instagram
Outreach This Creator For FreeFollowers
7.4M
Following
904
Total Posts
Engagement Rate
1.3%
Avg Likes
93,108
Avg Comments
Kevin Systrom runs a verified Business creator account with 7.4M followers on Instagram. The account has published 1,511 posts, currently less than one post a week. Typical posts draw 93,108 likes and 3,298 comments, putting engagement at 1.3%.
The Business account Kevin has posted 1,511 times on Instagram and drawn 7.4M followers.
Among 575 Business accounts with over 1M followers in the InstME index, Kevin's 1.3% engagement rate comes in above the median of 1.08%.
Roughly one in 28 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Kevin sits at less than one post per week.
The account follows just 904 others against 7.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$34,000–$63,000
Based on 7.4M followers and a 1.3% engagement rate, a single sponsored post by Kevin is worth an estimated $34,000–$63,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Kevin | Cohort median |
|---|---|---|
| Engagement rate | 1.3% | 1.08% |
| Average likes | 93,108 | 29,775 |
| Average comments | 3,298 | 402 |
| Posts per week | 0.42 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
Kevin Systrom is a verified business creator on Instagram, with 7.4M followers.
Kevin Systrom posts on Instagram as @kevin.
Kevin Systrom has 7,436,231 followers on Instagram (7.4M) as of Jul 13, 2026.
Kevin Systrom's engagement rate is 1.3%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Kevin Systrom average 93,108 likes and 3,298 comments.
Kevin Systrom posts less than once a week on average.
Kevin Systrom is registered as a creator account on Instagram and is verified.
Kevin Systrom is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,511 posts.
Yes. Kevin Systrom carries the blue verified badge on Instagram.
1,511
3,298
Posts / Week
0.42
Growth Score
26 / 100
Follower Ratio
8225.9×
Engagement
3.65%
A sponsored post from Kevin Systrom is estimated at $34,000 to $63,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
