inventor & former CEO of @instagram
Outreach This Creator For FreeKevin Systrom runs a verified Business creator account with 7.4M followers on Instagram. The account has published 1,511 posts, currently less than one post a week. Typical posts draw 93,108 likes and 3,298 comments, putting engagement at 1.3%.
The Business account Kevin has posted 1,511 times on Instagram and drawn 7.4M followers.
Among 575 Business accounts with over 1M followers in the InstME index, Kevin's 1.3% engagement rate comes in above the median of 1.08%.
Roughly one in 28 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Kevin sits at less than one post per week.
The account follows just 904 others against 7.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$34,000–$63,000
Based on 7.4M followers and a 1.3% engagement rate, a single sponsored post by Kevin is worth an estimated $34,000–$63,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Kevin | Cohort median |
|---|---|---|
| Engagement rate | 1.3% | 1.08% |
| Average likes | 93,108 | 29,775 |
| Average comments | 3,298 | 402 |
| Posts per week | 0.42 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Kevin Systrom is a verified business creator on Instagram, with 7.4M followers.
Kevin Systrom posts on Instagram as @kevin.
Kevin Systrom has 7,436,231 followers on Instagram (7.4M) as of Jul 13, 2026.
Kevin Systrom's engagement rate is 1.3%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Kevin Systrom average 93,108 likes and 3,298 comments.
Kevin Systrom posts less than once a week on average.
Kevin Systrom is registered as a creator account on Instagram and is verified.
Kevin Systrom is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,511 posts.
Yes. Kevin Systrom carries the blue verified badge on Instagram.
Total Posts
1,511
Avg Comments
3,298
Engagement
0%
A sponsored post from Kevin Systrom is estimated at $34,000 to $63,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
