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685.7M
Following
203
Total Posts
Engagement Rate
0.06%
Avg Likes
406,014
Avg Comments
Reaching 685.7M followers on Instagram, Instagram is a verified Instagram creator. To date Instagram has posted 8,455 times, currently around 6 posts a week. Typical posts draw 406,014 likes and 18,293 comments, putting engagement at 0.06%.
Instagram's Instagram presence spans 8,455 posts and 685.7M followers, profiling it as a creator account.
A typical post by Instagram collects about 406,014 likes and 18,293 comments, roughly one interaction for every 1,616 followers.
Followers leave about one comment for every 22 likes, a healthy amount of conversation.
On average, Instagram's video content earns 20.6M views.
Over recent weeks, Instagram has published about 6 posts per week.
Instagram follows only 203 accounts while being followed by 685.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400,000–$4,500,000
Based on 685.7M followers and a 0.06% engagement rate, a single sponsored post by Instagram is worth an estimated $2,400,000–$4,500,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Cohort median | |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 406,014 | 25,711 |
| Average comments | 18,293 | 376 |
| Posts per week | 6.48 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: May 27, 2026
Instagram is a verified Instagram creator on Instagram, with 685.7M followers.
Instagram has 685,734,942 followers on Instagram (685.7M) as of May 27, 2026.
Instagram's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Instagram average 406,014 likes and 18,293 comments.
Instagram posts about 6 times per week on average.
Instagram is registered as a creator account on Instagram and is verified.
Yes. Instagram carries the blue verified badge on Instagram.
A sponsored post from Instagram is estimated at $2,400,000 to $4,500,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,455
18,293
Avg Views
20,566,220
Posts / Week
6.48
Growth Score
1.2 / 100
Engagement
0.57%
