Crafted for the way you live. 📷+Tag @hernest_official or #MyHernestHome to be featured.
Outreach This Creator For FreeFollowers
82.6K
Following
363
Total Posts
Engagement Rate
0.24%
Avg Likes
187
Avg Comments
HERNEST is a Home & DIY brand on Instagram, tracked in the InstME index with 82.6K followers. The account has published 440 posts, currently around 5 posts a week. Engagement runs at 0.24%, or about 187 likes and 9 comments per post.
As a Home & DIY account, Hernest_official reaches 82.6K followers on Instagram across 440 published posts.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Hernest_official's 0.24% engagement rate comes in below the median of 0.75%.
Roughly one in 21 likes comes with a comment, a healthy amount of conversation.
Hernest_official's videos average 1.8K views per post.
Lately Hernest_official has been publishing about 5 posts per week.
Audience-quality analysis puts Hernest_official at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 363 others against 82.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$290–$540
Based on 82.6K followers and a 0.24% engagement rate, a single sponsored post by Hernest_official is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hernest_official | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.75% |
| Average likes | 187 | 200 |
| Average comments | 9 | 9 |
| Posts per week | 4.8 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
HERNEST is a home & diy brand on Instagram, with 82.6K followers.
HERNEST posts on Instagram as @hernest_official.
HERNEST has 82,594 followers on Instagram (82.6K) as of Apr 6, 2026.
HERNEST's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by HERNEST average 187 likes and 9 comments.
HERNEST posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 15% of HERNEST's followers are low-quality or inactive, giving an audience-quality score of 82/100.
HERNEST is registered as a business account on Instagram.
HERNEST is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 440 posts.
440
9
Avg Views
1,794
Posts / Week
4.8
Growth Score
4.8 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.03%
A sponsored post from HERNEST is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
