O varal feito sob medida para sua casa 🏠 🔶 30 anos de tradição 📦 Frete Grátis* BR 🇧🇷 👇Compre Online 📲 Orçamentos 👇
Outreach This Creator For FreeEmpório dos Varais is a Home & DIY brand based in Brazil. The account has built 243K followers on Instagram. Empório dos Varais has shared 2,144 posts to date, currently around 7 posts a week. Typical posts draw 26 likes and 1 comments, putting engagement at 0.01%.
Emporiodosvarais is a Home & DIY account whose 2,144 posts have grown a following of 243K on Instagram.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Emporiodosvarais's 0.01% engagement rate is in the bottom quarter (median: 0.63%).
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
Emporiodosvarais's output runs to about 7 posts per week.
With 243K followers but only 668 accounts followed back, Emporiodosvarais shows the ratio of a well-established account.
Estimated sponsored-post value
$850–$1,600
Based on 243K followers and a 0.01% engagement rate, a single sponsored post by Emporiodosvarais is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Emporiodosvarais | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.63% |
| Average likes | 26 | 1,415 |
| Average comments | 1 | 30 |
| Posts per week | 6.78 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Emporiodosvarais | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.7% |
| Average likes | 26 | 1,631 |
| Average comments | 1 | 63 |
| Posts per week | 6.78 | 1.22 |
Median values from 754 accounts in Brazil with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Empório dos Varais is a home & diy brand based in Brazil on Instagram, with 243K followers.
Empório dos Varais posts on Instagram as @emporiodosvarais.
Empório dos Varais has 243,033 followers on Instagram (243K) as of Sep 12, 2026.
Empório dos Varais's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Empório dos Varais average 26 likes and 1 comments.
Empório dos Varais posts about 7 times per week on average.
Empório dos Varais is registered as a business account on Instagram.
Total Posts
2,144
Avg Comments
1
221.4K
Engagement
1.43%
Empório dos Varais is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,144 posts.
Empório dos Varais's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Empório dos Varais is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.