Helper solves your "What's for dinner?" dilemmas with 30+ quick, tasty, and customizable one-pan meals. It’s always a good idea to .
Hamburger Helper is a verified Food brand based in United States, with 12.4K followers on Instagram. The account posts mainly around food and sports topics. To date Hamburger Helper has posted 59 times, currently less than one post a week. Engagement runs at 2.94%, or about 131 likes and 234 comments per post.
Tracked in the InstME index, Helper is a Food account with 12.4K followers and a back catalogue of 59 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Helper's 2.94% engagement rate lands in the top quarter (median: 0.75%).
Helper keeps a posting cadence of less than one post per week.
Quality checks give Helper 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Helper keeps its following list short (42) relative to 12.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$130–$240
Based on 12.4K followers and a 2.94% engagement rate, a single sponsored post by Helper is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Helper | Cohort median |
|---|---|---|
| Engagement rate | 2.94% | 0.75% |
| Average likes | 131 | 177 |
| Average comments | 234 | 10 |
| Posts per week | 0.86 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Helper | Cohort median |
|---|---|---|
| Engagement rate | 2.94% | 0.68% |
| Average likes | 131 | 140 |
| Average comments | 234 | 8 |
| Posts per week | 0.86 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Hamburger Helper is a verified food brand based in United States on Instagram, with 12.4K followers.
Hamburger Helper posts on Instagram as @helper.
Hamburger Helper has 12,426 followers on Instagram (12.4K) as of Jul 16, 2026.
Hamburger Helper's engagement rate is 2.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Hamburger Helper average 131 likes and 234 comments.
Hamburger Helper posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hamburger Helper's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hamburger Helper is registered as a business account on Instagram and is verified.
Hamburger Helper is categorized as a food and sports account in the InstME index, based on the profile's bio and Instagram category across 59 posts.
Total Posts
59
Avg Comments
234
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Sports
Engagement
0.18%
Hamburger Helper's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hamburger Helper carries the blue verified badge on Instagram.
A sponsored post from Hamburger Helper is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
