Reaching 485K followers on Instagram, Heidi Caillier Design is a verified Home & DIY brand. To date Heidi Caillier Design has posted 2,921 times, currently less than one post a week. Engagement runs at 1.19%, or about 5,586 likes and 185 comments per post.
Heidicaillierdesign shows up in the InstME index as a Home & DIY account, 485K followers, 2,921 posts.
For Home & DIY accounts with 100K–1M followers, Heidicaillierdesign's 1.19% engagement rate is above the median of 0.63%, a read from 436 accounts in the InstME index.
At one comment per 30 likes, the ratio points to a healthy amount of conversation.
Heidicaillierdesign currently publishes less than one post per week.
Heidicaillierdesign follows only 3,118 accounts while being followed by 485K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,000–$3,800
Based on 485K followers and a 1.19% engagement rate, a single sponsored post by Heidicaillierdesign is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Heidicaillierdesign | Cohort median |
|---|---|---|
| Engagement rate | 1.19% | 0.63% |
| Average likes | 5,586 | 1,415 |
| Average comments | 185 | 30 |
| Posts per week | 0.07 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
Heidi Caillier Design is a verified home & diy brand on Instagram, with 485K followers.
Heidi Caillier Design posts on Instagram as @heidicaillierdesign.
Heidi Caillier Design has 484,959 followers on Instagram (485K) as of Sep 15, 2026.
Heidi Caillier Design's engagement rate is 1.19%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Heidi Caillier Design average 5,586 likes and 185 comments.
Heidi Caillier Design posts less than once a week on average.
Heidi Caillier Design is registered as a business account on Instagram and is verified.
Heidi Caillier Design is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,921 posts.
Total Posts
2,921
Avg Comments
185
Engagement
7.02%
Yes. Heidi Caillier Design carries the blue verified badge on Instagram.
A sponsored post from Heidi Caillier Design is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
