We create collections of modular designs and accessories, so you can curate a calm, modern home that feels like you
Reaching 1.3M followers on Instagram, WoodUpp is a verified Home & DIY brand based in Denmark. The account has published 2,361 posts, currently around 5 posts a week. Typical posts draw 176 likes and 6 comments, putting engagement at 0.01%.
Woodupp_com operates a Home & DIY account on Instagram, pairing 1.3M followers with 2,361 posts.
Woodupp_com records a 0.01% engagement rate, in the bottom quarter (median: 0.38%) for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 29 to one, indicating a healthy amount of conversation.
Video posts from Woodupp_com average 70.1K views.
In recent weeks Woodupp_com has kept to about 5 posts per week.
Quality checks give Woodupp_com 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Woodupp_com keeps its following list short (148) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,700–$8,700
Based on 1.3M followers and a 0.01% engagement rate, a single sponsored post by Woodupp_com is worth an estimated $4,700–$8,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Woodupp_com | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.38% |
| Average likes | 176 | 13,700 |
| Average comments | 6 | 139 |
| Posts per week | 4.64 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
WoodUpp is a verified home & diy brand based in Denmark on Instagram, with 1.3M followers.
WoodUpp posts on Instagram as @woodupp_com.
WoodUpp has 1,331,604 followers on Instagram (1.3M) as of Sep 21, 2026.
WoodUpp's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by WoodUpp average 176 likes and 6 comments.
WoodUpp posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 10% of WoodUpp's followers are low-quality or inactive, giving an audience-quality score of 88/100.
WoodUpp is registered as a business account on Instagram and is verified.
WoodUpp is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,361 posts.
Total Posts
2,361
Avg Comments
6
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Denmark, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.44%
WoodUpp's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. WoodUpp carries the blue verified badge on Instagram.
A sponsored post from WoodUpp is estimated at $4,700 to $8,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
